MOBO award winning sound that is a every bit as global as the Birmingham-born, Netherlands-raised British-Jamaican rapper herself. From BRIT’S Critics Choice to the BBC Sound Poll, Stefflon Don’s powerful presence commands attention both on record and in real life. With a string of prominent collaborations behind her, from Skepta to Future and Sean Paul, Stefflon Don is one of the most exciting acts in music. Over the last 12 months Steff accumulated over 440 Million streams which averaged out at 1.2 Million streams per day, it came as no surprise when she won Female Artist of The Year at the 2020 Rated Awards. Aside from selling out tours and dominating the charts, Steff has most recently been in Africa with IHeartAfrica school refurbishment initiative. A truly meaningful cause close to her heart, she is helping local communities build schools. Stefflon Don’s content across platforms attracts hundreds of millions of views, especially where music videos are concerned. Steff’s huge fandom is reflective of herself. Artists are naturally being influenced by more genres & cultures than ever. This encourages borderless music and the fluidity of genre. The points of Stefflon Don’s inspiration have exploded, and Steff doesn’t con- fine herself to one lane or genre. Those that hold the true creative authority today are those that blend the most interesting things the world has to offer. This is why Stefflon Don’s audience is so empowered by her. She empowers her fans showing that you don’t have to be one thing, but a mix of whatever you want and that is to be embraced and celebrated.