A Cambridge graduate of political science and history, Doina has gained widespread recognition as one of the most important fashion influencers, creative minds and models, named on Forbes’ 30 under 30 list as one to watch. Reaching millions of Instagram and TikTok followers worldwide, her animated, edgy and chameleonic content mixes retro glamour and animated quirk that continuously packs a punch. She is regularly not only seen behind the camera as a model and muse but also now in front as a photographer and digital creative, partnering with some of the industry’s top brands such as Paco Rabanne, Zalando, BOSS, Emporio Armani, Louise Vuitton, Ferragamo, Burberry and more. Known for her dedication to sustainability, she has recently been appointed as ambassador to no More Plastico and works with the United Nations on sustainable development. Doina has equally a long-standing relationship with British jewellery stalwart, Monica Vinader, having collaborated with the brand on multiple gold and silver sustainable jewellery collections which continue to sell out across the globe. Her recent launch alongside long-term friend Marina Raphael saw the pair introduce three bags, crafted around vegan leather derived from apples and recycled cotton. Most recently, Doina was also named as Wolford’s new sustainability advisor.